Turning complex ideas into clear, scalable marketing.
Let’s work together.
A senior content and marketing leader with 10+ years of agency experience, partnering with clients like Microsoft, Meta and USAA to simplify complexity and drive results—leading and mentoring senior teams along the way.
Over time, my role has evolved from doing the work to leading the work. I’ve grown into senior leadership by staying close to both strategy and execution, setting direction, mentoring senior teams, and building systems that make strong work repeatable.
I’ve spent my career working across content, digital, GTM, and integrated campaigns for complex brands. I’m comfortable in the details, whether that’s shaping narratives, guiding multi-channel programs, or using performance signals to refine how teams operate.
Key skills
Strategy & Narrative
Content and digital strategy
Messaging systems and frameworks
Simplifying complex ideas
Leadership & Team Development
Senior team leadership and mentorship
Performance, feedback, and growth
Building teams that scale
Execution & Operations
Multi-channel marketing delivery
Playbooks, process, and scale
Cross-functional execution
Performance & Impact
Data-informed decisions
KPIs, testing, optimization
Turning insight into action
Recent Wins
Doubled team size while maintaining creative excellence and high-quality output.
Primary escalation lead for senior client leadership, achieving 90% client satisfaction.
Introduced AI systems that boosted operational efficiency by 35%.
Redesigned company blog for improved UX and search, driving 25% increase in traffic.
Created unified partner content strategy, streamlining initiatives and clarifying overall business priorities.
Strategy starts with clarity. That’s how we drive action.
Without a shared understanding of what matters and what to do next, even the best ideas can stall.
I focus on simplifying complexity, connecting strategy to execution, and building systems that work in the real world—not just on slides. Effective strategies show up consistently across teams, channels, and the moments that matter.